75% of internet users are on social media.

1/4 of all time on the internet is spent using social media.

If you are not already selling to people via social media, you’re behind the ball.

Social selling is the future of business, and it can work in ways similar to traditional sales tactics.

It’s pretty simple: the definition of social selling is to use your social network to build relationships and ultimately close sales. By connecting with and building trust with potential leads and industry experts, you are effectively expanding your potential customer base. It’s also an extremely easy way to promote your business and spread brand awareness. A simple status update can generate questions from your current network about what you do, and cultivating these connections can create strong leads.
Social selling still follows a somewhat traditional sales process of generating leads, building relationships, etc. The advantage here is that you can do it on a much larger scale, connecting with national and even international clients in an easy and effective way. And it’s not creepy – social media has opened to door to engaging with people who you wouldn’t normally get the chance to talk to.
The bottom line: social selling is something every salesperson should be engaging in. Whether it’s Facebook, Twitter or Instagram, there’s always a way for you to generate and nurture leads.