In a world of left swipes, go right.

Tinder jokes aside, a strong profile makes a world of difference not only in your personal life, but especially in the professional.

Your professional profile should showcase your talents, of course, but it should be about your customer. A few key pieces can make you stand out from the crowd, and turn potential interests into hard sales.

A simple way to build your profile is ask yourself what your customer is looking for. How can you help them or make their lives easier? What would catch their attention? Create a story on your profile that would draw them in and make them pay attention.

Another aspect of how to build a strong profile is to make it about more than just sales. Sure, it’s your job, and it’s the ultimate goal of having a profile, but there’s much more to sales than just selling. Make yourself stand out as an industry expert by sharing articles relevant to your product or to your market. Make it look like you really know what you’re talking about- because you should definitely know what you’re talking about.

In social selling, your profile is your first impression. Make it a good one.