It’s probably going to be a little while until Niantic finishes up the Pokémon GO global launch and manages to reveal any hard data about the game. But until then, estimates are already rolling in about just how much of a smash hit the mobile AR game really is.
Market intelligence firm Sensor Tower has told me that they estimate Pokémon GOalready has at least 7.5M US downloads on iOS and Android (Google Play only) since early Thursday, with $1.6M in daily revenue in Apple’s iOS store alone, though those figures are bound to increase as new data continues to roll in.
Pokémon GO is a free-to-play game but employs microtransactions to bring in revenue. While none are mandatory and the best way to advance in the game is simply through walking, many of the boosts for egg-hatching, Pokémon luring, or double XP are incredibly helpful, and players have eagerly shelled out real life money for the “coins” needed to buy them.
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