Cold calling is your first call to a prospective client, it’s in essence your first impression. A sales professional must go into it not looking at cold calling as a tedious task but rather the first call in a hopefully long relationship with the client. When viewed positively, there will be endless opportunities for not only sales but to build a professional reputation.

Cold calling is traditionally one of the first stages in the customer’s buying process, it’s your introduction. Traditionally it refers to the first telephone call made to a prospect. This day and age, a lot has changed, cold calling can also refer to meeting face-to-face for the first time without an appointment at commercial premises or in a prospects house. Cold calling is also known as canvassing, telephone canvassing, prospecting, telephone prospecting, and more traditionally in the case of consumer door-to-door selling as ‘door-knocking’.

Knowing how to effectively use this skill to your advantage will open up an endless amount of doors for you. Most sales professional feel like there’s a lead problem but when in reality there’s is a conversion problem so mastering the Cold Call could add an extra zero in your income.